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Course Description

In this workshop, participants will explore how advancements in sales technology, AI, and Generative AI are reshaping the sales process. By integrating these cutting-edge tools with proven sales frameworks, sales professionals and leaders can gain a competitive edge in understanding customer needs, forecasting sales trends, and enhancing overall team productivity. This workshop offers a blend of theoretical insights and practical applications, ensuring attendees leave with actionable strategies.

Learning Objectives:

  • Comprehend AI’s Role in Sales:
    • Understand the capabilities and limitations of AI tools and their applications in the sales cycle.
  • Practical Use of Generative AI:
    • Demonstrate the use of Generative AI for creating personalized customer interactions, presentations, and follow-up materials.
  • Framework Integration:
    • Apply sales frameworks augmented with AI to real-world scenarios.
  • Customer-Centric Approach:
    • Use AI-driven insights to align value propositions with customer needs, enhancing engagement and retention.

Location & Format

ECU's Main Campus - Building and Room to be assigned later.

In-person Workshop

Cost

$525 for the 1 day course

Contact Hours

The hours are 9:00 - 3:00 with a 1 hour lunch (provided). Total contact hours = 5.  

Cancellation Policy Link

https://cpe.ecu.edu/registration/policies-procedures/

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