COBSALESMASTERY - COB Sales Mastery
Course Description
In this two-day workshop, you’ll gain the skills to build and articulate a winning sales strategy by leveraging proven strategic frameworks, which are crucial for navigating the complex dynamics of the marketplace. Achieving sustainable sales success requires more than just individual wins—it hinges on a well-structured team, optimized processes, and strategic use of technology. As a sales leader, you’ll explore how to create a clear, focused plan that directs your team’s efforts for maximum impact, while learning to build, lead, and motivate diverse teams to drive lasting growth in today’s modern sales landscape.
Learning Objectives
- Apply understanding of the theories, concepts, and tools that support strategic sales management in organizations.
- Enhanced ability to identify strategic issues and design appropriate courses of action.
- Optimize Process Efficiency: Understand how to balance effectiveness and efficiency through smart resource allocation, focusing on high-ROI tasks using the 80/20 rule.
- Adapt to Sales Role Evolution and Technology: Gain insights into the evolution of sales roles and how to integrate technology effectively to stay competitive in today's sales environment.
- Design Effective Motivation and Compensation Plans: Explore how to tailor sales compensation plans to align with company size, culture, and goals, fostering both intrinsic and extrinsic motivation.
- Leverage KPI-Driven Performance Management: Learn to select and measure both leading and lagging indicators to track sales progress, ensuring long-term business health and sustainable growth.
- Manage Activities for Success: Focus on managing daily, weekly, and monthly sales activities, aligning them with company goals to ensure consistent achievement of sales metrics and overall performance.
Location & Format
ECU's Main Campus - Building and Room to be assigned later.
In-person Workshop
Cost
$950 for the 2 day course
Contact Hours
This is a 2 day course. The hours are 9:00 - 3:00 each day with a 1 hour lunch (provided). Total contact hours = 10.